Joules
Born in the British countryside and crafted with
true British style and eccentricity, Joules designs upbeat,
colourful clothing for women, men and children who love the
outdoors and live life to the full.
A family business run by Tom Joule, Joules formally
started in 1994 selling clothing at equestrian events. The Joules
branded range was introduced in 1999; its first mail order
catalogue launched in 2003. Online shopping through www.joulesclothing.co.uk
was established in 2005.
Steak has worked with Joules to formulate a social media
strategy, looking at how the British brand can interact more
effectively with its existing dedicated supporters and expand the
community.