At STEAK, we strongly believe that actively integrating online campaigns provides the strongest overall results. Shared knowledge between experts in different disciplines creates a dynamic atmosphere, essential in an industry that moves forward so rapidly.

How does this benefit our clients? One way is that, through active integration of paid search, SEO and affiliates, client sites can gain more exposure in the search space.

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We’re often asked by interview candidates what an “average” day is like in the STEAK offices. Amongst the regular posts we make about digital industry topics, we’re posting a series of “day in the life” pieces to give candidates a flavour of what it’s like to work at STEAK, under the title “STEAK Digital Days”.

Here’s the latest by STEAK Co-Founder and COO, Duncan Parry.

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By John Barham

For some it can’t come quick enough, while for others it’s a day they hope never arrives. Whichever group you fall into there are some basic lessons that will help improve your ability to prepare, and ultimately deliver, a winning PPC pitch.

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Shamsul Chowdhury, New York office

Last week, Google announced significant changes to its criteria for Exact and Phrase match keywords. Starting in mid-May, Google will expand the relevancy factor for queries in order to capture misspellings, plurals, and stemmings.

What does this mean for you?

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I often find myself telling colleagues, friends, interviewees, clients (family even) that what I love about working in digital marketing is that you get the chance to work across so many different disciplines. And whilst that leaves you open to accusations of being a jack-of-all-trades and master of none it’s so fascinating to be talking about brands and concepts one moment, mobile media planning the next, information architecture, web design, tech platforms, PR, social media, site optimisation, search marketing and content strategies in the next. [Read more →]

One of the core features of Facebook is the ability to “check-in” to a location or post photos with the location added (geo-tagged) automatically. On the user’s timeline, check-ins and photos with a geo-tag are mapped automatically, and other photos can be manually added. Status updates from a mobile also show a location unless the user decides to turn this feature off. Adding locations is also now part of “normal” Facebook, too.

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 By Kate Bath

I will freely admit that being part of the display team at an agency is no easy feat. First and foremost is the client, which is a given, and generally speaking we are kept pretty busy driving their digital business forward. So unfortunately one of the last things in our day (not always the case but often is) are media owners; and especially unknown media owners.

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By Doug Sheard

Pinterest is generating a massive media buzz as it breaks into the UK social market. Early reviews are that it’s fun and easy to use and, with marketers working on ways to optimise it for their brands, I’ve even heard the term Pinfluence bandied around recently!

So why is the Head of Affiliates talking about this newbie to the social scene? The interesting (and yes, I’m leaving the “Pinteresting” behind here…) aspect is how an affiliate helped to monetise the site as it grew in the U.S. The affiliate in question is Skimlinks, who worked with Pinterest until recently. [Read more →]

By John Barham

EU bailouts. Stagnating political action. UK unemployment at a 17 year high. 2012 is not looking good for those recently out of university who want to grab themselves a rung on the job ladder. However there is a growing industry in the UK that is screaming out for educated, talented individuals who are looking to start their careers. Digital marketing is huge, yet I can’t imagine it appearing on the radar of many non-marketing graduates. There is an industry right under your nose every time you use the internet to search or visit social sites. PPC (Pay per Click) is just one of the many disciplines that sits under the umbrella of digital marketing and, like the other channels, it continues to grow in the UK and other markets.

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