Shamsul Chowdhury, New York office

Last week, Google announced significant changes to its criteria for Exact and Phrase match keywords. Starting in mid-May, Google will expand the relevancy factor for queries in order to capture misspellings, plurals, and stemmings.

What does this mean for you?

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 By Doug Sheard

The affiliate model used to fear phones. A natural concern over the leakage, caused by a merchant having a number on-site meant that many networks instigated a knee-jerk reaction – hide it with a click append. If a merchant did embrace the concept of phone tracking, this was not always accurate, leading in some cases to affiliates receiving sporadic commissions based loosely on their number of clicks. I remember hearing about one programme that offered commission to the top affiliates based on the percentage of clicks driven!

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By John Barham

EU bailouts. Stagnating political action. UK unemployment at a 17 year high. 2012 is not looking good for those recently out of university who want to grab themselves a rung on the job ladder. However there is a growing industry in the UK that is screaming out for educated, talented individuals who are looking to start their careers. Digital marketing is huge, yet I can’t imagine it appearing on the radar of many non-marketing graduates. There is an industry right under your nose every time you use the internet to search or visit social sites. PPC (Pay per Click) is just one of the many disciplines that sits under the umbrella of digital marketing and, like the other channels, it continues to grow in the UK and other markets.

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 By Phil Burgess

A client recently told me that one of my Account Managers was a bit like a “fluffer”. The only reason I didn’t immediately punch her on the nose (apart from the fact she is a woman and we were slightly worse for wear, naturally) is that she had, in a previous life, been an agency client services person and understood the challenge of adding real value to client relationships when they often prefer direct access to the delivery team…i.e. the guys and girls doing all the really hard work.  It’s something that we believe in here at STEAK.

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By Peter Wood

The STEAK Social team was invited to speak at the Enterprise Ireland Retailer Solutions CEO Forum at East Point in Dublin. Enterprise Ireland help promote the export of Irish business globally. STEAK have been charged with helping to establish Enterprise Ireland clients in the social space over the past 18 months.   

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Our CEO, Ollie, is currently out in Tokyo, visiting the marvellous Dentsu HQ. Yesterday he spoke at the seminar on the importance of Social Media within a marketing strategy, with fellow agencies of the network – 360i, IgnitionOne, mcgarrybowen, AdJug and firstborn.

By Peter Wood, The Wall, 11 January 2012

In the world of B2B, there is no doubt that LinkedIn is king. It’s a fantastic place to cultivate contacts, develop new ones, show off your business knowledge in a brash self-indulgent way and potentially win new business leads. It’s also been a pretty clever way of searching for jobs and it’s a  great way for a multitude of recruitment consultants to access your details and contact you for a ‘chat’.

Things were fine with LinkedIn and business. Employees went on there and pushed their personal brand by imparting their wisdom, this in turn benefited companies because those employees were acting as brand ambassadors which could help generate leads. Everyone was a winner.

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