WhiteCloud Digital Solutions Ltd (WCDS) has signed Steak as the first commercial partner to use their WhiteCloud affiliate management interface. Steak will be using the serving, tracking and reporting platform to manage affiliate campaigns on behalf of its clients.
 

WhiteCloud comes from a strong heritage of ongoing development in the online marketing sector, and is based on technology and infrastructure also used by affiliate network, dealgroupmedia. The platform manages over a billion global transactions a month and is considered to be the most robust system of its kind in the marketplace.

“The shape of the media sector is changing as digital becomes an ever more important factor in the agency market” says Dan Cohen, WCDS Managing Director. “That agencies are investigating affiliate management technologies is a logical next step in their evolution. We are thrilled that Steak appreciated the technological advantages of our WhiteCloud platform and we are confident that they will benefit from the investment and expertise that has gone into it.”

Mark Joseph, Steak’s Affiliate Director, commented “Steak selected WhiteCloud as our affiliate technology provider after in depth research and review in our quest to find a robust, feature-rich and flexible affiliate tracking solution. We’re happy to say that the network setup of White Cloud was surprisingly quick and seamless. It is also satisfying to know that there is a full time development team at White Cloud, constantly working to evolve tools and technology within the affiliate channel, through which our clients’ programmes will benefit.”

About WhiteCloud Digital Solutions Ltd

WhiteCloud Digital Solutions Ltd is a wholly owned subsidiary of dealgroupmedia UK Ltd specialising in the development of innovative technological solutions for online marketing. 

dealgroupmedia UK Ltd also trades as dgm, dgmAffiliates and dgmSearchlab, providing a range of products and services to the online marketplace in the UK and overseas.

www.thewhitecloud.co.uk

Steak, the full-service digital agency, today announces the appointment of John Barton and Mark Joseph to the roles of Head of Planning and Head of Affiliates respectively.

Renowned for his interest in digital media developments, ideas and theory, Barton joins from TBG London where he worked on accounts such as American Express, Harrods, Ladbrokes and Moneysupermarket.com. His role will encompass client strategy/development, campaign innovation and new business, and he is tasked with the development and delivery of Steak’s social media offering for 2010.

Mark Joseph joins from PHD Media where, as Affiliate Marketing Manager, he helped set up and run their in-house affiliate network. Prior to PHD, Mark successfully launched and ran his own agency providing affiliate marketing, search marketing, web hosting and website design and development services to range of clients including HMV, eBay, Amazon, Harley Medical, Foxy Bingo and Zavvi. 

Commenting on these appointments, Ollie Bishop, Steak Group CEO, said, “We’re very pleased to welcome Mark and John to Steak. They will play key roles in delivering to Steak’s clients the rounded digital offering that they are looking for from us. We have already seen social media become an integral part of the campaigns we are putting together and expect this area to go from strength to strength. And whilst affiliate marketing has been a core part of Steak’s business for some time we are fortunate that someone of Mark’s calibre has joined us to make sure that continues.”