Now you can ask Bing for directions

March 11th, 2010 by Alastair Boyle | Tags: ,
Posted in Blog | 1 Comment »

We’ve been very impressed by Bing’s response to our previous post.

Within a couple of hours, we’d received a personal response from Bing thanking us for our feedback and acknowledging that ‘the result returned could definitely be improved and we have flagged this with our London Search Technology Center and they are on it’.

Two days later, the TV ad launched in the UK and as referenced by Michael Gillet in his blog, Bing’s results for searches for directions have improved dramatically.

A great example of a large company actively monitoring customer feedback, understanding the need for change and making it happen quickly. Keep it up Bing!

Don’t ask Bing for directions…

March 8th, 2010 by Alastair Boyle | Tags: ,
Posted in Blog | 2 Comments »

According to several articles posted today, Bing’s TV campaign in the UK will feature ‘a woman seeking directions to Euston station.’

http://www.nma.co.uk/news/microsoft-to-run-first-tv-ad-campaign-for-bing/3010829.article

http://www.guardian.co.uk/technology/2010/mar/08/microsoft-bing-tv-ads-google

Unfortunately, the top result on Bing for ‘directions to Euston Station’ currently provides directions to St. Pancras Station, followed by hotel sites. In fact, there are no ‘directions to Euston Station’ anywhere on the front page.

Bing search result

Oh dear. We’d advise Bing to attend Steak’s presentation on integrating search with other marketing channels at the IAB on Wednesday 17th March.