UK web campaign in partnership with Steak highlights 10-minute boarding experience with NetJets Europe
June 18, London, UK – Europe’s leading business aviation company, NetJets Europe, today launches a new digital marketing campaign in partnership with Steak. The campaign, ‘The 10-minute Take-off’ highlights the hassle-free nature of flying with NetJets Europe, getting time-poor businesspeople from their car into the air within 10 minutes of arriving at an airport.
The campaign will see a series of display advertisements drive visitors to a dedicated microsite, including site ‘take-overs’ with the FT.com and the Wall Street Journal.
Following a year of travel disruption and commercial airline woes, NetJets Europe has enjoyed increasing interest in its services from first and business class fliers looking to maximize their productivity and escape travel headaches.
“Our research has found that our clients and prospects want nothing more than an easy and completely hassle-free experience of aviation, something that only NetJets has the scale to deliver consistently,” comments Claire Cronin, Director of Marketing at NetJets Europe. “Although we’re the world leader in private aviation, we’re still something of a ‘well-kept secret,’ and with this campaign we’re hoping to educate a wider audience about the benefits of using NetJets.”
When users click on a display ad, they will be taken to a search-optimized microsite at http://www.netjetsuk.com. The centrepiece of the site is the “10-minute take-off” – a dramatisation of the easy, hassle-free boarding experience that passengers will enjoy with NetJets. This message is contrasted with the experience of flying commercially: transfers, hassles, queues, crowds and delays.
Steak was appointed following a competitive pitch to design and produce the micro-site and online advertising assets, support the media planning and buying strategy, and handle search engine optimisation for this latest campaign.
Oliver Bishop, CEO of Steak, says, “NetJets Europe is an exciting brand, with a well defined, demanding target audience. The ‘10-minute’ campaign seeks to reach this audience in an innovative and relevant way, and deliver compelling messages about why both individuals and corporations should consider NetJets.”
This campaign was created for the UK market as a pilot. If successful, NetJets Europe will look to develop new campaigns and online materials in its other target territories in Q3 and Q4.
A great video presentation from David McCandless. We’ll all be familiar with the challenge of trying to explain the data that we generate for the our clients from campaigns that we run for them. Perhaps we’re approaching this in entirely the wrong way… greater levels of visualisation could be a way for us to tell more compelling stories for our client about how successful the campaign has been (and by implication how great we are at our jobs).
