By Gareth Owen, Search Engine Watch, 18 January 2012

One area that search engines have made a number of significant advancements in recent years is in how they evaluate content on a website. So what does a perfectly optimised page look like in 2012? Let’s look at 10 elements.

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Dyno, the UK’s premier emergency building repair service, has launched its completely redesigned website built by full-service digital agency Steak, who were awarded the project following a competitive pitch.

Dyno’s current online presence, http://www.dyno.com/, has been in place since 2004 and is a core sales channel for the company, which encompasses the three franchised businesses, Dyno-Rod Plumbing & Drains, Dyno-Locks & Alarms and Dyno Glazing. To ensure the site’s continued success the Dyno team wanted an agency partner to overhaul the site, with the core objectives to deliver higher volumes of visitors, enquiries, and ultimately, bookings, and to reflect and support the Dyno brand and business aspirations.

Steak’s site puts Dyno’s customers and their needs at the heart of the website experience, and makes use of the latest web technologies including a bespoke content management system and helpful mobile applications, to simplify the user experience and provide greater interactivity. Fully redesigned, the new site links to the company’s call centres through an integrated telephone tracking system and incorporates geo location facilities so users are shown localised information on landing pages.

Jeremy Walt, Dyno’s Online Marketing Manager, said ‘Steak’s ability to clearly see the challenges and opportunities for Dyno and propose sound, workable solutions that place us at the leading edge of our sector was what most impressed us. We are confident that the new site will help customers access the information and help they need via an intuitive and enjoyable web experience.’

Derek Nicholson, Steak’s Client Service Director, added ‘Steak’s team is experienced in developing websites and digital strategy that deliver an online response for our clients, improving conversion and sales. We have placed the Dyno customer firmly at the heart of our thinking and are excited about building a site that meets their needs whilst continuing the online success of the Dyno business.’