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4 sites, one shopping cart

27/05/2008 - posted under Web Technologies
by Duncan Parry

GAP have merged the shopping carts of four of their brands using iFrames - making consumer's lives easier (and boosting sales, no doubt).

This is a simple but effective way to make it easier for consumers to order across brands and sites - and no doubt raise sales. Found via oldnavy.com.

OldNavy.com site with 4 shopping carts in 1

OldNavy.com 4-in-1 page

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