A selection of our case studies
At the heart of Steak’s approach have been three core principles:
Integration
- Consistent messaging across media channels, online and offline.
- Search-inspired communications - Steak’s PPC testing found the highest-converting messages which were then used in above the line advertising
- Close working relationships with all swiftcover.com’s agencies
Analysis and optimisation
- Exposure to conversion analysis to understand the impact of different media
- Competitor research to benchmark share of voice, and online reputation tracking to monitor perceptions
Innovation
- First display ad enabling a quote to be obtained directly from the banner
- First financial advertiser on Spotify, the legal, free, streaming music player
- First mobile website to offer car insurance quotes directly to a mobile phone
- New brand formats including sponsorship of Top Gear on YouTube