Pay Per Click
PPC campaigns cannot be simply setup and left to run - the highly competitive nature of the PPC market means that regular monitoring, reporting and optimisation is required. All of these tasks require experience and expertise that only a select few UK agencies can truly offer.
At Steak, PPC expertise is in our blood. Our founders pioneered PPC in Europe and have built a market-leading team of PPC experts serving well known brands including John Lewis, British Gas, Admiral Insurance and JJB Sports.
Each client is served by a dedicated team of experts whose focus is on managing paid search campaigns and exceeding clients' targets.
To truly understand the depth of our PPC management service, we strongly suggest you email or call us (with no obligation).
Some of the elements of our PPC service include:
- Indepth Research pre-launch - simply put, the better we understand your brand and marketplace, the better ROI we can achieve for you.
- Technology Neutral - we choose the right campaign management tool (including bid management and tracking) for each client’s business – we are not tied to any one vendor
- Budget - funds are intelligently allocated to each search engine down to an ad group level
- Managing, Testing and Evolving - a structured testing plan is produced, including keywords, creative, geo-targeting, day parting, landing page designs and deep linking, as appropriate
- Analysis and Optimisation - this is the bedrock of our service. We constantly analyse campaigns and optimise rankings and creative to ensure conversions increase
- Landing Pages – we always deep link campaigns, and where possible carry out landing page testing to raise conversion rates
- Integration - we incorporate offline advertising messages and schedules into our campaigns to ensure brand consistency and higher response rates
- Bespoke Reporting – all of our reports are bespoke, designed specifically to show the information our clients need, with analysis and action points.
All our techniques focus on one thing - exceeding targets and generating ROI for the client. So email us or call 0207 420 3512 to discuss how we can improve your PPC campaigns.
