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Search Engine Optimisation

Search engine optimisation (SEO) - sometimes referred to as natural or organic search - can be one of the most complicated and jargon-heavy areas of online marketing. It doesn't need to be. Steak's SEO service is focused on providing tangible results to clients that don't get lost in the jargon of the SEO world. Transparency is key.

Steak’s approach remains transparent throughout an SEO campaign - you will know exactly how many hours we are spending each month on your campaigns and what work we are carrying out. We send all our clients monthly reports that clearly show the progress of their campaigns, including rankings per keyword, inbound links and natural search traffic levels.

Our team is always available for monthly meetings, or at the end of the phone to talk with marketing and technical staff; the more our clients understand, the more successful their campaigns are.

Integrating SEO campaigns into the workload of technical teams and educating marketing and PR staff can be a challenge – it’s one we have faced in our own careers, including managing SEO at Tesco and international publisher VNU. We know that SEO needs to be balanced with other business objectives and marketing guidelines. To achieve this aim, we help clients by holding training sessions, providing best practice guidelines and by being available to answer questions.

Our approach to SEO is focused on one thing: helping clients develop websites that attract high quality traffic that converts into sales or meets other ROI targets. We concentrate on giving both the search engines and their customers what they want, not chasing the latest technique that will soon be penalised or ignored by the engines. This approach generates long term, sustainable traffic levels.

Our SEO campaigns embrace more that the "normal" search engines. We help clients ensure they have a presence on other sources of unpaid traffic beyond the search engines, including "Web 2.0" sites like Digg, Facebook and StumbleUpon - whilst ensuring we do not break the terms of service of these sites or attract negative PR.

For each of our clients we produce an audit of their website detailing changes to be made to code and content. We then help them implement these changes and ensure processes are in place to prevent future problems. We also provide advice on developing content to match the way people use search engines, to help attract additional visitors.

Fill in our no obligation enquiry form or call us on 0207 420 3514 to learn more about our SEO campaign service.

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